Want More Brand Deals? Create Content That Brands Can’t Ignore
Let’s be real: brand deals aren’t just handed out to anyone with a decent follower count. Brands want creators who make content that grabs attention, builds trust, and drives results. If your content isn’t doing that, it’s time to fix it.
Here’s how you can start creating the kind of content that brands actually want to pay for.
1. Own Your Niche and Make It Obvious
🚧 The Problem: You’re trying to be everything to everyone, and it’s watering down your content.
🤷♂️ Why It Hurts:
- 📌 Brands want creators with a clear, defined niche.
- ❗ If they can’t tell who your audience is, they won’t invest.
- ⚡ Generic content doesn’t stand out.
✅ The Fix:
- 🔎 Zero in on a niche you’re passionate about. Automotive content? Fitness tips? Blue-collar hacks? Own it.
- 🎨 Develop a signature style that’s immediately recognizable.
- 📣 Show your expertise. The more you establish yourself as a go-to voice in your niche, the more valuable you become.
💡 Example: An automotive influencer who focuses on budget-friendly car mods will naturally attract sponsorships from affordable parts brands. Makes sense, right?
2. Tell Stories, Not Just Sales Pitches
🚧 The Problem: Your sponsored posts read like straight-up ads—and your audience can tell.
🤷♂️ Why It Hurts:
- 👎 People skip past salesy content.
- 💡 Brands want their products shown in a way that feels authentic.
- 📉 Low engagement = fewer deals.
✅ The Fix:
- 🧑🎤 Use the classic Problem > Solution > Transformation structure in your content.
- 📹 Show how a product fits into your real life.
- 💬 Keep it personal and honest. Authenticity always wins.
💡 Example: Instead of just holding up a protein shake and saying, “#Ad, love this shake!” try sharing the story:
“I used to struggle with muscle recovery until I found this shake. It’s been a game-changer. No more feeling sore for days. Here’s why it works for me. #Sponsored”
3. Go Multi-Platform or Go Home
🚧 The Problem: You’re only creating content for one platform.
🤷♂️ Why It Hurts:
- 🌐 Brands want multi-platform exposure.
- 📉 You’re limiting your reach and revenue potential.
✅ The Fix:
- ✂️ Repurpose your content. A long-form YouTube video? Chop it into bite-sized TikToks and Instagram Reels.
- 📸 Share snippets on your Stories, create carousels with tips, and even write a LinkedIn post about your experience.
- 🚀 Show up where your audience hangs out. The more places you are, the more valuable you are to brands.
💡 Example: A tech YouTuber reviewing a new camera could create:
- 🎥 Full review on YouTube.
- 📱 TikTok unboxing clip.
- 🌃 Reel showcasing its low-light performance.
One piece of content, multiple opportunities to earn.
4. Engage With Your Audience (Brands Notice)
🚧 The Problem: You’re focused on creating content, but you’re not building a real community.
🤷♂️ Why It Hurts:
- 📊 Brands care about engagement rates more than follower counts.
- 🧍 If your audience isn’t actively engaging, your influence is limited.
✅ The Fix:
- 💬 Respond to comments and DMs. Be the creator who actually engages.
- 🎙️ Create interactive content like polls, Q&As, and discussion posts.
- 📣 Ask your audience for feedback. Brands love creators who build conversations.
💡 Example: A construction influencer could post:
“What’s your go-to tool for a tough project? Let me know below!”
This not only boosts engagement but shows brands that your audience is active and interested.
5. Showcase Past Partnerships (Even the Small Ones)
🚧 The Problem: You don’t highlight your brand work, so brands assume you’re inexperienced.
🤷♂️ Why It Hurts:
- 📉 Brands want to see proof that you can deliver.
- 🚫 No portfolio? Harder to negotiate better deals.
✅ The Fix:
- 🌱 Start small. Partner with local businesses, startups, or affiliate programs.
- 📸 Even if a deal is unpaid, document the results and engagement.
- 🗂️ Create a media kit that highlights your past work and metrics.
💡 Example: A fashion creator who collaborated with a small boutique could proudly list:
“Past Collabs: Zara, Local Threads, FashionNova”
Brands love seeing a track record. Even small wins count.
6. Make It Easy for Brands to Contact You
🚧 The Problem: Brands can’t figure out how to reach you.
🤷♂️ Why It Hurts:
- ⏳ Time wasted = deals lost.
- 🚀 They’ll move on to someone else.
✅ The Fix:
- 📧 Add a business email in your bio. (No DMs-only policy, please.)
- 🔗 Use a link-in-bio tool to direct brands to your media kit and best content.
- 📣 Make it clear you’re open for partnerships.
💡 Example: Instagram Bio:
“📩 Business Inquiries: yourname@email.com | Explore My Collabs: [link]”
Easy. Professional. Brand-friendly.
Final Thoughts: Start Creating Content That Brands Want to Pay For
If you want more brand deals, focus on this:
- 🚀 Own your niche. Become the go-to creator in your space.
- 📖 Tell stories. Make brand deals feel natural, not forced.
- 🌎 Go multi-platform. Maximize your content’s reach.
- 💬 Engage your audience. Brands love creators with active communities.
- 🗂️ Show your work. Build your portfolio with every partnership.
- 📧 Be easy to contact. No barriers = more deals.
The brands are watching. Start creating content that makes them say, “We need to work with this creator.”
